Sudden drop in visibility
A significant fall in organic visibility over a short period.
Flagship service
SEO Recovery for difficult declines.
Effective, evidence-led SEO recovery method for businesses affected by algorithm updates, technical failures, migrations or damaging SEO work.
Organic visibilityVisibility (recovery diagnostic)Analysing
100
75
50
25
0Algorithm update
75
50
25
0Algorithm update
JanMarMayJulSepNovJan
Indicative recovery timeframe
12–24 monthsMeaningful recovery from a significant search decline usually takes 12–24 months, depending on the scale and complexity. This is an indicative timeframe, not a guarantee.
Common signs of an SEO decline.
If you’re experiencing any of the following, an SEO recovery programme can help.
Declining traffic
Sustained reduction in organic traffic and impressions.
Lost rankings across pages
Multiple important pages drop in search rankings.
Stable demand but lower performance
Search demand looks normal, but your visibility is lower.
After a site change or migration
Declines following a redesign, migration or platform change.
After an algorithm update
Visibility drops align with a confirmed algorithm update.
No fluff. Just real SEO tactics that work.
A structured, evidence-led approach to find the real cause, fix what matters, and rebuild visibility for the long term.
Root-cause analysis
not guessworkPrioritised, practical
recommendationsHands-on support
to implement fixesOngoing monitoring
and iteration
not guessworkPrioritised, practical
recommendationsHands-on support
to implement fixesOngoing monitoring
and iteration
What causes lost visibility?
Search declines can have multiple, overlapping causes. We investigate the full picture.
Algorithm updates+
Changes to how Google evaluates content can affect rankings across your site. We look at which pages lost visibility and what the evidence tells us about their quality, relevance and usefulness.
Technical issues+
Problems with crawling, indexing or site performance can make it harder for search engines to find and understand your pages. We identify what’s getting in the way and prioritise the fixes that matter.
Site migrations and redesigns+
Changes to URLs, navigation, content or platform can disrupt search visibility. We check redirects, indexing and site structure to understand what changed and where problems began.
Low-quality or harmful SEO work+
Manipulative links, keyword stuffing and other poor SEO practices can damage search performance. We review the previous work, explain what we find and identify what needs correcting or removing.
Content and relevance issues+
Outdated, thin or overlapping content may no longer answer what people are searching for. We identify which pages need updating, combining or a clearer purpose.
Manual actions+
A manual action from Google can limit your site’s visibility. We review the issue Google has reported, help address its causes and support a reconsideration request where needed.
Our recovery process.
Diagnose
Understand what changed and the likely causes.
Prioritise
Turn findings into a clear, evidence-led plan.
Stabilise
Fix critical issues and stop further declines.
Rebuild
Improve content, technical health and authority.
Monitor
Track progress and iterate based on results.
Grow
Build a stronger foundation for long-term visibility.
Indicative 24-month timeline.
Recovery takes time. This shows a typical shape, not a guarantee.
Months 1–3Diagnose and prioritiseMonths 4–6Implement key fixesMonths 7–12Stabilise and rebuildMonths 13–18Improve and expandMonths 19–24Stronger, more resilient visibility
Our proof model.
Every recommendation follows a clear, evidence-led process.
Hypothesis
Identify the likely cause based on evidence.
Intervention
Implement a targeted change.
Observation
Measure the impact over time.
Decision
Iterate, scale or adjust based on results.
Who this service is for.
✓ Businesses with a clear search decline
✓ Companies willing to invest in structured, long-term recovery
✓ Teams that want hands-on support from experienced specialists
Who it’s not for.
× Businesses looking for quick fixes or guarantees
× Those unwilling to implement necessary changes
× Sites with no evidence of a search decline
Frequently asked questions.
How long does SEO recovery take?+
It depends on what caused the decline, how much of your site is affected and how quickly fixes can be made. Some improvements may appear within months. Significant declines can take 12–24 months to recover from, sometimes longer. That’s an indicative timeframe, not a guarantee.
What if we don’t know the cause?+
That’s where we start. We look at when visibility fell, what changed on your site and what SEO work came before it. Then we use the evidence to identify the likely causes and agree a practical next step.
Do you work with in-house teams?+
Yes. We work alongside your marketing, content and development teams to understand the decline, set clear priorities and support the fixes. You bring the knowledge of your business; we bring specialist recovery experience.
If your visibility has fallen, start with the evidence.
Let’s find out why, and map the best route back.