About Gapside

Greater through clarity.

An evidence-based, founder-led SEO practice built for difficult recovery and organic visibility challenges.

Founder story

A more considered approach to SEO.

Gapside was founded to help businesses make sense of complex search visibility declines and build a clearer, more resilient path forward.

After years working across in-house and agency environments, I saw too many businesses stuck with surface-level advice, short-term fixes or generic strategies that didn’t address the real problem.

Gapside exists to do things differently, combining deep technical knowledge with commercial pragmatism, and a focus on what actually moves the needle.

I work directly with a small number of businesses, so you get honest analysis, clear recommendations and hands-on support from the person doing the thinking.

The goal is simple: to help you understand what went wrong, fix it properly, and build a stronger foundation for sustainable organic growth.

Our principles

Clear principles for uncertain work.

Evidence before activity.

We start with analysis, not assumptions. Decisions are based on data, research and experience.

Honesty before optimism.

You’ll get a realistic assessment of what’s possible, including the risks, trade-offs and likely timelines.

Priorities before volume.

We focus on the issues that will make the biggest impact, not a long list of low-value tasks.

Systems before shortcuts.

We focus on improvements through robust processes, not quick fixes that create new problems.

Our experience

Real-world experience,
real-world problems.

7+ years

Hands-on experience in SEO and organic growth.

11+ industries

Across a wide range of sites and business models.

1:1 direct oversight

Every project is led directly by the founder.

Studio partnership

In partnership with White Balance Studio.

Gapside works closely with White Balance Studio, a photography and videography house with expertise in social media management.

White Balance Studio has worked with multimillion-dollar ventures to build organic social visibility and turn audience engagement into meaningful conversions.

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