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● Recovery
What to preserve before changing a declining website
The key data, settings and context to capture before making changes, so you can diagnose accurately.
Read the article | 8 min readGapside insights
Clear thinking for complex search problems.
Practical notes on recovery, technical SEO, content systems and sustainable organic visibility.
Featured field notePreserve the evidence before
● Recovery
Preserve the evidence before
you fix the symptom.
Why preserving data, context and access is essential before making changes to a declining website.
Read the full article | 8 min read⌕
Browse insights
● Technical SEO
Why migration losses are rarely caused by one redirect
A closer look at the real reasons organic visibility drops after a site migration, and what to check instead.
→7 min read● Recovery
The difference between correlation and diagnosis
Why charts can be misleading, and how to separate what changed from what actually caused the decline.
→6 min read● Content
When publishing more content makes the problem worse
How low-quality, overlapping or misaligned content can dilute authority and reduce visibility.
→7 min read● Measurement
Reporting during a long recovery process
What to track and how to keep stakeholders aligned when results take time.
→6 min read● Content
How to prioritise SEO when everything looks broken
A practical framework for deciding what to tackle first when multiple issues compete for attention.
→8 min read6 insights shown
Field notes
Useful insight, not inbox noise.
Read practical notes on recovery, technical SEO and content systems.